Now more than ever, we need to reconnect with the people that matter most. Whether at home with family, within our communities, or with our team, clients, or colleagues, connecting with the important relationships in our lives makes us stronger, builds trust, and makes us happier overall. 

In 2025, the corporate gifting landscape is shifting in exciting new ways to help strengthen our relationships more effectively and genuinely than ever before. Get ahead of the new trends and ensure your company gifts are more than just appreciated by your recipients — they’re unforgettable.

A Critical Need for Connection

Corporate gifting has never been more critical. Now, personal, human connections matter more than ever, and a well-thought-out gift can foster trust, enhance loyalty, and create genuine goodwill. In contrast — cheap, generic, careless gifts can have the opposite of their intended effect. 

That’s why we’re here: to help you elevate your gifting strategies with insight-driven choices so that you can make the most impact possible with your company gifts. As we step into 2025, the corporate gifting landscape is being driven by changing workplace dynamics, increased sustainability efforts, and the growing demand for unique, personalized, real-world experiences. 

Why Have Corporate Gifting Trends Changed? 

A variety of factors are influencing the evolution of corporate gifting:
✔ The shift in work environments – With remote and hybrid teams, companies need innovative ways to connect with employees. With other companies requiring return to office initiatives, employers must instill trust and foster team bonding.
✔ Economic influences – Now more than ever, businesses are prioritizing high-value, thoughtful, and practical gifts over mass-produced items. The value is centered around quality over quantity.
✔ Sustainability concerns – Eco-conscious gifting is no longer optional—it’s expected. Not only do recipients have these high standards, but the companies purchasing gifts want gifts to reflect their values of sustainable practices.
✔ Technology & innovation – Cutting-edge, tech-infused gifts are making a big impact as new innovations are constantly being released. Each year, new tech is launching, meaning recipients are already excited about the next latest & greatest trend. 

So, what are the key trends shaping corporate gifting in 2025? Here’s what you need to know.

The 2025 Corporate Gifting Trends You Need to Know

1. The Rise of Personalized & Experiential Gifts

Gifting in 2025 is all about creating an experience. Companies are moving away from one-size-fits-all swag and embracing gifts that reflect the recipient’s interests, preferences, and unique lifestyles.

✔ Examples: 

• Customized or themed gift boxes based around cooking, travel, or self-care. 

• In-person experiences, such as local crafting classes or wine tastings. 

• Gifts that encourage engaging in outdoor activities such as picnic blankets, camp chairs, portable fire pits, coolers, and hammocks.

✔ Why it matters: Gifts that put real-life experiences at the forefront create a genuine, emotional connection, making recipients feel valued in a way that generic gifts simply can’t match.

2. Sustainability & Eco-Conscious Gifting

Sustainability isn't just a trend—it’s a necessity. With a shocking 40% of corporate gifts ending up in landfills*, businesses are opting for meaningful, environmentally friendly gifts​. *That number likely increases when you take into account the number of cheap branded corporate shirts that get donated each year (which are difficult for secondhand clothing stores to sell).  

✔ Examples: 

• Gifts made from recycled, responsible materials.

• Gifts made by companies that have buy-back or repair programs, such as Patagonia and The North Face. 

• Gifts made with reused fabric scraps, like products from Cotopaxi. 

• Reusable items, like high-quality mugs or water bottles. 

• Companies that offer carbon-neutral shipping options, are B-Corporations, and/or brands that make ongoing donations to environmental charities.

✔ Why it matters: Corporate gifts that demonstrate corporate social responsibility resonate with today’s eco-conscious workforce. When you choose to order gifts through Clove & Twine, you’re contributing to The Climate Project, environmental non-profits through our 1% for the Planet membership, and planting a tree through One Tree Planted with each shipment you send!

All corporate gifts, company swag, or branded merch purchased through Clove & Twine have net-zero carbon emissions. This way we can help contribute to your sustainability initiatives whether through a Science Based Target (SBTi) or ESG goal. 

3. Remote Work & Team-Building Gifts

With remote and hybrid work here to stay, corporate gifting must go beyond in-office perks. Thoughtful gifts for remote workers that help employees stay connected and productive at home are in high demand. With that said, many companies have instilled new return-to-office policies that are a massive shift in work life for team members who have consistently worked from home. In either scenario, gifting is a great way to connect in-office, hybrid, or WFH teams.

✔ Examples: 

• Home office upgrades, like high-tech pens, ergonomic laptop stands, or Qi chargers. 

• High-quality branded company gear, such as intentionally and thoughtfully decorated company hats, sweatshirts, or t-shirts. 

• Custom welcome kits, filled with gifts to make new hires feel like part of the team from day one – such as a custom mug, a high-quality journal, a company sticker, and/or a branded laptop bag. 

✔ Why it matters: Thoughtful team-building and remote work gifts strengthen company culture, increase company and team loyalty, keep remote employees engaged, and build renewed trust with employees required to return to the office. Gifts for remote employees are a valuable way to improve employee retention and foster a positive company culture. 

4. Gifts that Promote Wellness & Mental Health

Companies are prioritizing employee well-being by offering corporate gifts that support a healthier, more balanced lifestyle. These types of gifts help employees, clients, and partners feel appreciated by helping them create a more calming environment at home, so that they can bring their best selves to all other aspects of their lives. 

✔ Examples: 

• Gifts that support a calm mind, such as white noise sound machines, pre-paid Meditation app subscriptions, or Hatch Restore alarm clocks. 

• Home aromatherapy diffusers and essential oils, or beautiful-smelling candles made by local artisans.

• Gifts encouraging healthy exercise, like branded pickleball paddles, yoga mats, or sunscreens developed by sustainable companies. 

• Post-workout therapy tools, like Theragun massagers by Therabody, scented epsom bath salts, or heated neck wraps. 

✔ Why it matters: Wellness gifts show your recipients that their well-being is valued, and that you truly care about their personal health. When people are less stressed, they are generally happier, which means a better workforce, better productivity, and better relationships.

5. Tech-Forward & Innovative Gifts

With the evolution of AI, new technology is advancing at an incredible speed. New releases and updates continue to shape the way we work and live, and corporate gifting is a remarkable opportunity to give the latest & greatest tech to make all aspects of life a little easier. 

✔ Examples: 

• Focus-enhancing gifts, such as noise-canceling headphones, solar-powered headphones, or branded chargers with multiple ports. 

• Tech gifts that make travel easier, such as travel steamers, tech organizing bags, or the Airfly Pro. 

• State-of-the-art tech that makes life more fun, such as the latest wireless earbuds, a high-quality diffuser, or even a digital-hybrid-film camera. 

✔ Why it matters: Cutting-edge gifts position your company as forward-thinking and tech-savvy, showing your recipients that you want to provide them with the latest tools they never knew they needed.

6. Diversity & Inclusion-Focused Gifts

DEI is a hot topic lately in the corporate world. Although many companies are rolling back their Diversity, Equity, and Inclusion initiatives, there are ways to ensure that your gifting program reflects the importance of supporting inclusivity, and making a social impact. 

✔ Examples: 

• Send corporate gifts from minority or BIPOC-owned businesses. 

• Curate custom gift boxes filled with locally-made products, developed by small businesses (our experts can help you find ideas within your region).

• Gift donations to diversity-driven non-profits, working to make positive changes. 

✔ Why it matters: Giving these types of gifts helps put money towards initiatives that can create real, positive change — where everyone can be included and represented. These choices reinforce your corporate values, and therefore can strengthen employee and client relationships. 

7. The Continued Importance of Practicality

This year is all about giving quality over quantity. Choosing company gifts that are high-quality and truly useful for recipients is an important gifting trend that reduces waste, ensures gifts are appreciated and valued, and ensures maximum ROI. 

✔ Examples: 

• Well-loved classics, such as high-quality backpacks, duffel bags, or tote bags.

• Gifts that are essential for daily use, such as filtering water bottles or insulated travel mugs.

• Well-made custom outerwear, like company branded jackets, fleeces, vests, or rain shells.

✔ Why it matters: By giving practical gifts, you create long-term brand visibility, ensure your gift is actually used and well-loved, and make your recipients feel truly appreciated. 

8. Gifts that Give Recipients the Power of Choice

In 2025, one of the latest trends in corporate gifting is allowing recipients to choose exactly which gift they want. As gift-senders - it’s hard to fully understand what your recipients want. But more than ever, people would prefer to choose a gift than have someone take a wild guess.

✔ Examples:

• Give gift cards to a local small-business with a wide range of unique gifts. 

• Send gifts using a gifting platform such as Moment, where your recipients can either choose to accept the gift you send, or swap it for a different one. 

• Set up a custom gifting portal with a set of pre-chosen gifts, and allow recipients to “shop” the portal for whichever gift they want. 

✔ Why it matters: Giving recipients the ability to choose what they want tells them that you’re putting their needs and values first. This strategy not only makes your job easier, but it also shows recipients that you appreciate their individuality. 

Staying ahead of the current corporate gifting trends ensures that your gifts leave a meaningful, long-lasting impression. Whether you’re looking to wow new employees, impress clients, or strengthen partnerships with partners or coworkers, choosing the right gifts is more important than ever.

At Clove & Twine, we specialize in remarkable, sustainable, and high-quality corporate gifts that people truly appreciate. Want to elevate your corporate gifting in 2025? Let’s create something unforgettable together.

Contact us today to start curating the perfect gifts for your business.